Officeworks
A selection of Officeworks themes and events I worked on as writer and Creative Director.
The ‘Small’ ad won Officeworks their first Grand Effie and IPA Effectiveness Award in London in 2016.
‘Education’ was Officeworks’ first big investment into ‘Back to School’.
‘Nevermind’ was Officeworks’ first big investment into ‘Creativity’ making them a destination for art supplies
We coined a silly word in ‘EOFYthing’ which became and still remains Officeworks’ end of financial year catchcry.
When we say EOFYthing, we mean EOFYthing!
As one of Australia’s largest Apple resellers, this is one of many Officeworks x Apple retail collaborations.
Well placed to pivot in a pandemic, Officeworks became Australia’s go-to source for all ‘work from home’ needs.
… and of course working from home for a year needs its silver lining. This tax-time, it’s payback time.
A 2021 Brand refresh and reinforcement of the classic tagline ‘Making Bigger Things Happen’